DEEP DIVE INTO OUR SOLUTIONS

NO CONFLICT

If You Have an Alibaba Account Already

Should a customer already have an existing account on Alibaba, there would be no form of competition or overlap between our services and their current setup. This is because our offerings are designed to be fully complementary, rather than a replacement, enhancing their existing Alibaba account with additional value, support, or specialized features that work in tandem with their ongoing operations.

IMMEDIATE

Premium Status for Our Clients

Clients who choose to showcase their products within our dedicated space will immediately benefit - upon successful completion of the fast anti-money laundering (AML) verification process required by law - from the prestigious Gold Supplier and Verified Supplier statuses on Alibaba. In addition, their products will gain multilingual exposure across all 19 languages supported by the Alibaba platform, ensuring maximum global visibility and credibility from the outset.

A DEDICATED SHOWCASE

On Alibaba.com

PS24 maintains a dedicated space within the Alibaba database, strategically designed to serve as a premium showcase for the products of our clients across the entire Italian and European food & beverage supply chain. This initiative is built on two key pillars of global reach:

a) Market Coverage:

We operate across all countries currently accessible on Alibaba (presently ~200 markets), ensuring that our clients’ products are visible to buyers worldwide, from established economies to high-growth emerging regions.

b) Multilingual Accessibility:

Leveraging Alibaba’s advanced AI-driven localization tools, we guarantee that product listings are automatically adapted and displayed in all 19 languages currently supported by the platform. This eliminates language barriers, allowing seamless engagement with international buyers in their native tongues, whether they’re searching in English, Chinese, Spanish, Arabic, or any other supported language.

By combining geographic ubiquity with linguistic inclusivity, PS24 ensures that our clients’ food & beverage products gain unprecedented exposure to a diverse, global audience, without the need for manual translation or market-by-market adaptation.

NO BUY & RESELL

Only Success‑Based Fees

PS24 does not operate as a "buy and resell" intermediary. Instead, our revenue is derived solely from the commission fee paid by the seller upon the successful completion of a transaction. This business model ensures the following key principles:

a) Impartiality and Fair Competition: We maintain absolute neutrality in promoting sellers within our platform. Our role is not to favor one seller over another; rather, the competitive advantage of each client is determined exclusively by the terms they independently set including pricing, product quality, delivery conditions, and other commercial parameters. The market dynamics within our showcase are entirely merit-based, with buyers selecting sellers based on the objective conditions each seller defines.

b) Direct Buyer-Seller Relationship: Our platform facilitates direct engagement between buyers and sellers, without any intermediary intervention in the negotiation or execution phases. This means:

• All commercial terms, from the initial product listing (price, supply conditions, payment methods) to the final agreement, are negotiated and finalized directly between the buyer and seller.

• Buyers and sellers are free to establish long-term contracts, including multi-year supply agreements, based on mutual trust and shared business objectives.

• The seller is solely responsible for providing the buyer with:

  • All necessary guarantees and certifications, both for the producing company (e.g., legal compliance, quality standards) and the specific product (e.g., origin, safety, specifications).

  • Full logistical coordination, including appropriate packaging tailored to the destination (e.g., compliance with international shipping standards, climate control for perishables, or customs requirements).

• PS24 does not interfere in these aspects; our role is limited to connecting qualified buyers with verified sellers and ensuring transparency in the initial product presentation.

This model eliminates conflicts of interest, fosters trust-based transactions, and empowers sellers to build lasting relationships with buyers on their own terms.

BUILDING TRUST FOR MUTUAL GROWTH

Contractual Simplicity - Agency Agreement

At PS24, we prioritize trust-based relationships with our clients, firmly believing that long-term, substantial benefits for both parties can only be achieved through transparency, fairness, and mutual commitment. This philosophy underpins our approach to formal agreements, we deliberately avoid convoluted legal frameworks in favor of clarity and simplicity.

To this end, we establish with our clients a straightforward and exclusive agency agreement, designed to:

1. Formalize our partnership while eliminating unnecessary bureaucratic complexities.

2. Guarantee exclusivity for clients acquired through two key channels:

   • Direct leads generated via our Alibaba platform showcase.

   • Indirect referrals stemming from the enhanced visibility and credibility our clients gain through Alibaba’s ecosystem (e.g., buyer inquiries triggered by Alibaba’s AI recommendations, multilingual exposure, or Gold Supplier status).

This agreement ensures that all business opportunities originating from PS24’s efforts, whether through direct engagement or Alibaba’s extended network effects, to be attributed exclusively to us, reinforcing a protected and productive collaboration.

By focusing on a simple, fair, and exclusive contractual foundation, we remove barriers to cooperation, allowing both PS24 and our clients to concentrate on what truly matters: driving sustainable growth, expanding market reach, and maximizing mutual value.

OFF-PLATFORM

Full Respect for Client Autonomy

PS24’s Non-Interference Policy: Respecting Client Autonomy in Off-Platform Commercial and Marketing Strategies

PS24 strictly adheres to a hands-off approach regarding our clients’ off-platform commercial and marketing operations. Our role is exclusively limited to facilitating connections between sellers and buyers within our Alibaba showcase ecosystem, we do not involve ourselves in, influence, or assume responsibility for any external business or promotional activities undertaken by our clients.

To ensure full transparency and unambiguous expectations, we will never intervene in the following areas (provided as exemplary, non-exhaustive categories):

a) Product Portfolio and Brand Representation

• Selection and quantity of products listed in our showcase, including:

  • Decisions on which items to feature (e.g., flagship vs. niche products).

  • Brand diversity: Whether to include multiple brands, sub-brands, or product lines under a single client account.

  • Product rotation or seasonality: Clients retain full discretion over when to add, remove, or modify listings.

b) Product Specifications, Pricing, and Commercial Terms

• Core product attributes, including:

  • Technical specifications, ingredients, certifications, or trademark-related details (e.g., registered names, logos, or proprietary designs).

• Pricing strategy, encompassing:

  • Base pricing, discount structures (e.g., volume-based, seasonal, or promotional).

  • Minimum order quantities (MOQs) and bulk pricing tiers.

• Delivery and logistical terms, such as:

  • Incoterms® rules (e.g., EXW, FOB, CIF, DDP) and associated cost allocations.

  • Lead times, shipping methods, or customs clearance responsibilities.

c) Product Customization and Labeling

• Private Label or White Label arrangements:

  • Whether to offer custom branding for buyers (e.g., replacing the client’s logo with the buyer’s).

  • Packaging personalization (e.g., buyer-specific designs, languages, or compliance labels).

• Other bespoke adaptations, such as:

  • Formula modifications (e.g., adjusting recipes for regional tastes).

  • Certification tailoring (e.g., obtaining halal, kosher, or organic certifications upon buyer request).

d) Off-Platform Marketing and Brand Development

PS24 is not a marketing agency, and we do not provide, nor do we interfere with, any external marketing services including but not limited to:

• Brand identity and strategy:

  • Logo design, brand positioning, or market research (e.g., competitor analysis).

• Digital marketing and online presence:

  • SEO optimization, website development, or content management (e.g., blogs, product descriptions outside Alibaba).

  • Social media strategy (e.g., LinkedIn, Instagram, or Facebook campaigns).

  • Paid advertising on third-party platforms (e.g., Google Ads, Meta, or industry-specific portals).

• Offline and experiential marketing:

  • Trade show participation (e.g., booth design, lead capture, or networking).

  • Sponsorships, influencer collaborations, or PR campaigns.

• Strategic consulting:

  • Market entry advice (e.g., regulatory compliance in new territories).

  • Sales funnel optimization or customer relationship management (CRM) systems.

IN-PLATFORM

Complete Marketing Management

Complete In-Platform Marketing Management: Unmatched Performance vs. Solo Operations

PS24 delivers end-to-end management of all marketing activities within the Alibaba platform, leveraging scale, proprietary tools, and deep expertise to achieve superior results compared to what individual clients could accomplish independently. Our collective bargaining power, algorithmic optimization, and daily hands-on management translate into measurable advantages across three critical dimensions:

1. Cost Efficiency: 75% Savings on Annual Advertising Budgets

Through aggregated purchasing power, representing a portfolio of clients, PS24 secures exclusive pricing and discounts from Alibaba that are inaccessible to single businesses. This enables:

• A 75% reduction in annual ad spend for equivalent (or superior) visibility.

• Premium placement at a fraction of the cost, as our bulk negotiations unlock tiered discounts on high-value keywords and ad formats.

• Example: A client operating alone might pay €16,000/year for top-tier keyword sponsorships; through PS24 the same exposure costs €4,000/year without sacrificing performance.

2. Speed and Success Rate: Faster Responses & Higher Conversion

Our clients benefit from:

• Accelerated lead generation due to prioritized algorithmic ranking (see Section 3 below).

• A significantly higher success rate in buyer engagement, amplified by "indirect publicity" (detailed down in point: "Indirect Advertising" High-Performance Relationship). This includes:

  • Alibaba’s AI-driven cross-promotion, where our clients’ products are automatically suggested to buyers based on behavior, search history, and market trends.

  • Enhanced credibility from our Gold Supplier/Verified Supplier status, which pre-qualifies clients in buyers’ eyes.

• Result: Clients experience 3–5x faster inquiry responses and 20–40% higher conversion rates compared to solo operations.

3. Step-by-Step Milestones: Achieving Premium Visibility at Scale

Through daily professional management, constant platform monitoring, and proprietary algorithms, PS24 systematically secures high-impact, cheap-cost milestones that would be prohibitively expensive for a single company. Over 12 months (renewable), we guarantee progression toward:

A. Dominating Alibaba’s Search Rankings

We ensure clients consistently appear on the first page of search results, the most critical factor in buyer discovery, through a multi-pronged keyword strategy:

1. Premium Sponsored Ads (PSA)

   • Guarantees the #1 position in search results for strategic keywords.

   • Cost: Typically €10,000–€50,000/year per keyword for solo operators; PS24 secures this at 90% lower rates via bulk contracts.

   • Example: A client selling "organic Italian olive oil" would dominate searches for that exact term, outranking competitors even with lower individual ad spend.

2. Keyword Advertising (KWA)

   • Guarantees first-page placement (though not necessarily #1) for high-intent keywords.

   • Cost: €5,000–€15,000/year per keyword for solo clients; PS24 secures this at 90% lower rates via bulk contract.

   • Strategy: We prioritize long-tail keywords (e.g., "cold-pressed extra virgin olive oil bulk supplier Europe") to reduce competition and increase conversion rates.

3. AI-Powered QUERY Optimization

   • Leverages Alibaba’s AI-enhanced search engine to rank for full phrases (not just single words), mirroring how real buyers search.

   • Example: Instead of bidding on "olive oil," we optimize for "where to buy wholesale organic olive oil from Italy with halal certification"—capturing highly qualified leads.

   • Cost: Integrated into our PSA/KWA strategy at no additional fee.

4. Targeted Use of Alibaba’s Native Tools

   • Banner Advertising: High-visibility placements on category pages or buyer dashboards, geared toward specific product types (e.g., "gourmet pasta") or geographic markets (e.g., "UAE food importers").

   • Pay-Per-Click (PPC): Hyper-focused campaigns for niche audiences, with real-time budget adjustments based on performance data.

   • Geographic/Product-Specific Targeting: Example: A campaign for "truffle products" exclusively targeting Japanese buyers during holiday seasons.

B. Maximizing the Star Rating System

Alibaba’s Star Rating is a composite score evaluating sellers on:

• Response time (speed of replying to inquiries).

• Order fulfillment rate (on-time deliveries).

• Buyer feedback (reviews and ratings).

• Product quality (compliance with descriptions).

PS24 actively manages this system to ensure clients:

• Maintain a 5-star rating (critical for trust and conversion).

• Rank higher in Alibaba’s algorithm, as the platform prioritizes high-rated suppliers in search results.

• Qualify for Alibaba’s "Top Supplier" badges, further boosting visibility.

• Impact: A 5-star seller receives 3x more inquiries than a 3-star seller, with higher close rates.

"INDIRECT ADVERTISING"

High‑Performance Relationship

One of the most powerful yet overlooked levers for B2B success on Alibaba is what PS24 defines as "Indirect Publicity" a multi-layered, high-conversion lead generation system that is practically nonexistent for companies operating alone. Unlike traditional advertising (which relies solely on paid visibility), Indirect Publicity capitalizes on PS24’s unique position as a curated, comprehensive showcase of export-ready agri-food products to intercept, engage, and expand buyer demand in ways no single supplier could achieve.

Because our digital storefront represents the full spectrum of Italian and European food & beverage exports, we naturally attract a vast and diverse pool of international buyers creating opportunities that extend far beyond a single product or transaction. This system operates through three synergistic modes:

A. Passive Mode: "Respond to Buyers" (High-Intent Lead Capture)

This is the foundation of Indirect Publicity, a self-sustaining pipeline where buyers proactively reach out after discovering products in our showcase. Key advantages include:

• Zero Acquisition Cost: Buyers come to you (no ad spend required).

• Pre-Qualified Leads: Only serious importers (with budget and intent) initiate contact.

• Scalable Volume: With thousands of products under one umbrella, PS24 magnetizes inquiries that a solo company would miss.

• Trust Acceleration: Our Gold Supplier/Verified Supplier status means buyers already perceive you as credible before the first message.

• Example: A buyer searching for "organic Tuscan olive oil" may also explore our pasta, wine, or truffle products leading to multi-category orders that a single supplier could never fulfill alone.

B. Active Mode: "Send Quotes via RFQ" (Proactive Demand Harvesting)

While Passive Mode captures existing demand, Active Mode creates new opportunities by aggressively pursuing Alibaba’s 20,000+ daily RFQs (Request for Quotations). PS24’s team:

• Scans and filters RFQs 24/7 to identify high-potential leads matching our clients’ products.

• Prioritizes by buyer quality (e.g., import volume, geographic market, payment terms).

• Submits tailored quotes within hours beating competitors who take days to respond.

• Follows up systematically to convert inquiries into orders.

Why This Works:

• First-Mover Advantage: Most RFQs get 50+ responses but the first 3 quotes receive 80% of the attention.

• Cross-Selling Power: If a buyer requests "Italian red wine", we also propose complementary products (e.g., balsamic vinegar, gourmet cheeses) from our showcase.

• Data-Driven Selection: We avoid low-value RFQs (e.g., tiny quantities, unclear buyers) to focus on scalable deals.

C. The Indirect Publicity Multiplier: "Conversational Trade Expansion"

This is where PS24 transforms a single inquiry into a long-term, multi-product relationship. When engaging with a buyer (e.g., one initially interested in wine), our team:

1. Maps their full procurement needs (e.g., "Do you also source olive oil, pasta, or frozen ready meals?").

2. Introduces complementary products from our showcase, positioning PS24 as a one-stop food & beverage hub.

3. Connects the buyer with multiple suppliers (all within our network), increasing order value and reducing their sourcing complexity.

Result:

• Average order value grows by 30–50% as buyers consolidate purchases.

• Buyer loyalty increases, they return to PS24 for all their food & beverage needs, not just one product.

• Suppliers gain exposure to buyers they’d never reach alone.

Example:

• Buyer Request: "I need 5,000 bottles of Chianti Classico." PS24 Response: "We can supply the wine and pair it with Tuscan EVOO, truffle products, and artisanal pasta—all from verified Italian producers. Would you like a bundled quote?" Outcome: A €20K wine order becomes a €50K mixed purchase for more our clients.

D. The 6-Hour Response Guarantee: Speed as a Competitive Weapon

In the fast-moving world of B2B trade, response time directly impacts conversion rates. PS24 ensures:

• All buyer inquiries (via Alibaba messages, email, or RFQs) receive a professional, tailored response within 6 hours—24/7, 365 days a year.

• Multilingual support (19 languages) to eliminate communication barriers.

• Automated follow-ups for unanswered leads, reducing lost opportunities.

Why This Matters:

• Alibaba’s algorithm rewards fast responses with higher search rankings.

• Buyers trust suppliers who reply quickly: our ≤6-hour SLA builds instant credibility.

• Competitors often take 24–48 hours to respond by then, the buyer has already chosen someone else.

ADVANCE ANALYTICS

Via “Alibaba.com Data Analytics”

At PS24, we leverage the full power of Alibaba.com Data Analytics-Alibaba's advanced, enterprise-grade analytics platform-to perform continuous, real-time monitoring of growth metrics with a full 360° perspective. This dynamic, data-driven approach allows us to extract actionable insights tailored specifically to each client's unique business needs, ensuring precision decision-making in an ever-evolving digital marketplace.

Through this cutting-edge analytical framework, we can growth and offer the better information to our clients:

✅ Buyer Behavior Insights – A clear picture of how potential customers interact with the brands in our showcase, including purchase triggers, engagement patterns, and emerging preferences.

✅ In-Platform Marketing Optimization – Data-driven recommendations to refine our Alibaba.com strategy, from ad targeting and keyword optimization to listing enhancements.

✅ Performance Feedback & Benchmarking – Actionable insights on what’s working, what’s not, and how we compare to competitors, so we can adjust strategies in real time.

✅ Maximized Visibility & ROI – Tactics to boost rankings, increase traffic, and improve conversion rates, ensuring every investment delivers stronger returns.

✅ Additionally, we monitor Visitor Demographics and tracking who visits our listings, their geographic distribution, and key trends, to help us target the right audiences with precision.

✅ Why It Works By combining Alibaba’s powerful analytics with our expertise, we don’t just provide data; we deliver a roadmap for growth, helping our clients outperform competitors, optimize spend, and scale efficiently on Alibaba.com.

PS24’s SMART TRADE NETWORK

Direct Connections for Faster, Safer Deals

At PS24, we’ve developed a curated, two-sided database connecting verified sellers (manufacturers, exporters) with trusted global buyers (importers, distributors, retailers). Unlike traditional platforms, our system thrives on direct interaction, turning real-time requests into concrete business opportunities:

How It Works

• For Sellers:

  • Gain exclusive access to a pre-screened buyer network actively seeking your products.

  • Receive custom purchase requests aligned with your inventory and capabilities.

  • Negotiate directly with decision-makers, cutting out delays and middlemen.

• For Buyers:

  • Submit detailed sourcing needs (specifications, volumes, certifications) to a pool of reliable suppliers.

  • Connect instantly with verified sellers, ensuring transparency and reducing procurement risks.

  • Secure competitive terms, faster quotes, and priority fulfillment.

Key Benefits

✅ Trust & Efficiency – Every participant is vetted for credibility, ensuring smooth, low-risk transactions.

✅ Precision Matching – No more wasted time; demand meets supply in a structured, direct way.

✅ Global Reach, Local Execution – Whether you’re a supplier targeting new markets or a buyer sourcing niche products, our network bridges gaps with accuracy.

✅ End-to-End Support – PS24 facilitates negotiations, assists with logistics, and ensures deal completion.

The Outcome

Sellers expand their client base with high-intent buyers, while buyers source faster and more securely. Both sides enjoy shorter sales cycles, stronger partnerships, and scalable growth all within a secure, interaction-driven ecosystem.

With PS24’s Smart Trade Network, every connection is an opportunity, and every deal is built on trust, speed, and mutual success.

ACCESS

To Alibaba’s Complementary Services

Alibaba’s B2B Trade Safeguards: Secure Payments & Fast Dispute Resolution

Alibaba is expanding its B2B trade services with two critical protections, currently for smaller transactions, but in implementation for large amounts of deals:

• Secure Payments (Escrow Service)

  • Alibaba holds funds until the buyer confirms order fulfillment.

  • Buyers pay only upon satisfaction; sellers receive guaranteed payment.

• Online Dispute Resolution

  • Fast, binding arbitration for conflicts (quality, delays, etc.).

  • Digital process with Alibaba enforcing the outcome.

Why It Matters

These services reduce risk, build trust, and streamline B2B trade, making Alibaba more than a marketplace: it’s now a secure trade infrastructure. For businesses using PS24’s verified network, this adds an extra layer of protection and efficiency for global deals.